Saturday, September 15, 2007

Who's the boss?

First and foremost, I must apologize for the long ... long ... long delay in posts. I made a commitment to this blog, and I have not made it enough of a priority.

However ...

That changes today! (for now)

The question to ponder is "Who is the boss?"

To ask the question differently, who should be the target of a marketing staff in regards to game entertainment? I have operated for years with the mindset that everything I do should be to "Make money and make fans." It is even on the bottom of every staff meeting agenda. Everything we do is aimed at those paying the bills.

However, I recently have been involved in some eye-opening conversations with our coaches. While I still maintain my current opinion of where our attention should be, I see a little bit more of the other side.

For example: our basketball game entertainment has carefully been crafted to create our own niche in the Nashville market while creating and deepening our brand with a distinctly collegiate feeling. That is what is selling tickets, that is what entertains our fans, and that is what differentiates us from the pro sports around town.

But, for a coach, what matters most is "pumping up" their own players for the game at hand and also entertaining their recruits in the stands. Those two objectives are usually mutually exclusive to what our department has tried to create. A 55 year old woman in the bleachers would really rather not hear the latest from Jay Z played at deafening decibels. She could have got that at a Predators game down the road.

My opinion is unchanged, but surely there is a way to marry the two together.

Take care.

1 comment:

CresceNet said...
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