Naming Not Nonsense

What do the following have in common:
iPod
Flugtag
iTunes
Google
Which Wich
Venti Caramel Mocchiato
Cherry Garcia

Not only are the above very successful products or brands, but they are also incredibly fun to say. Are they not?

I mean, two weeks ago I probably had 30 people asking other folks what the heck a Flugtag was. I didn't know either, but after asking and discovering, I felt I had some sort of weird, event-name currency because not everyone knew what it was. It is this type of "currency" that is the foundation of Buzzmarketing.

Clearly the Flugtag was a pretty good event, but the more interesting thing was that not once did I see one mass media ad. Not one. Yet I wanted to go, many people I knew went. Why? I think a lot goes back to having a fun name.

So what in the world might this have to do with college marketing? That is what I trying to determine. Since I can't rename our University, let's look at some opportunities we may have.

Concessions, parking lots, ticket packages, seating sections, game personnel, etc. With our branding efforts centered around true student-athlete, social affair, Nashville tradition, collegiality, family entertainment, and the underdog below are some random attempts:

• Buttonhook Burger (might allow a Dad to explain what the heck a buttonhook is to his son)
• Hot Diggity Dog (stolen)
• Me, Mom, and Pop Pack (family ticket package)
• Yippi Di Do Da Dollar Days ($1 ticket games)
• Tickle Me Tater Tots

You see where this is going. Join in, and send me your samples.

Take care.